How do we collect your personal information?
We obtain personal information from you when you sign up to our newsletter, enquire about our activities, become a service user, send or receive an email, make a donation to us, support a campaign, or ask a question about our services. Sometimes we may obtain your personal information from third-party data suppliers, but only if they provide the appropriate evidence that you have agreed for your personal information to be shared with other organisations.
We also gather general information about the use of our websites such as pages visited and areas that are of most interest to users. We use this information to improve our website and make it a better experience for everyone.
Occasionally we obtain publicly available information, such as contact information, or we research information to help us perform due diligence checks to ensure we are not being abused by fraudsters or criminals posing as genuine donors, or to ensure that there are no conflicts of interest from potential supporters or organisations prior to our engagement. We do these checks to help protect NYAS from abuse.
For further information about this please see the 'How we communicate with you' section below.
What information do we collect?
The personal information we collect may include name, address, email address, telephone numbers, date of birth, bank account details (for setting up regular direct debit or payment information), gender and campaign experience (for contacting you in support of our campaigns).
Data Protection Law recognises that certain categories of personal information are more sensitive. These are known as special categories of data and cover health information, race, religious beliefs and political opinions. We do not usually collect special categories of data about our supporters unless there is a clear reason for doing so such as participation in a run or walk or similar fundraising event or where we need to ensure we provide the appropriate facilities or support to enable you to participate in an event.
How do we use your data?
We may use your personal information for:
- Dealing with your enquiries, requests, and complaints
- Processing your donations
- Providing you with information about our work activities events and services
- Complying with our legal obligations policies and procedures, for example claiming Gift Aid
- Providing and personalising our services
- Fundraising and marketing
- Conducting market research
How we communicate with you
Being able to communicate with you is important, as your support will help transform the lives of the UK’s most vulnerable children.
We believe in being open, honest and transparent with our supporters and want you to feel comfortable about your decision to give us your personal information and how we use it.
We will use the details you provide to us to communicate with you about how we are transforming the lives of the most vulnerable children across the UK through the work of our services and research expertise.
We would also like to tell you how your support is helping and other ways you can help in the future, whether that’s through volunteering, events or fundraising. From time to time we might also send you appeals asking for a donation to help change children’s lives.
We promise that we will only communicate with you in the way you wish us to and we will always respect your privacy. You can change your mind at any time and its quick and easy to let us know that you no longer want to hear from us by emailing firstname.lastname@example.org
We will always respond to your wishes in a sensitive, timely, courteous and professional way.
Please be assured that we will take appropriate measures to keep your personal information safe and secure and we promise not to contact you more than necessary. We will never pass yourpersonal information on to other organisations for them to use for their own marketing purposes.
In certain instances, NYAS collects and uses your personal information by relying on the legitimate interest legal basis. This is because when you, for example, request to receive services or products from us, we have a legitimate organisational interest to use your personal information to respond to you and there is no overriding prejudice to you by using your personal data for this purpose.
We will always provide you with the option to opt out of hearing from us. In most instances, however, we will rely on obtaining your consent to use your personal information. For example, where we seek to obtain your consent to receive email marketing from NYAS
We will only communicate with you in the way you have told us to. For example:
Email telephone marketing
If you have actively provided your consent to us along with your email address and/or mobile phone number, we may contact you for marketing purposes by email or telephone. By subscribing to NYAS emails or opting into email communication from NYAS you grant us the right to use the email address for email marketing.
If you have provided us with your postal address or telephone number, we may send you direct mail or telephone you about our work unless you have told us that you would prefer not to receive such information.
It’s your decision
It is always your decision as to whether you want to receive information about our work, how we raise funds and the ways you can get involved. If you do not want us to use your personal information in these ways, please indicate your preferences on the form on which we collect your data.
You may opt out of our marketing communications at any time by clicking the ‘unsubscribe’ link at the end of our marketing emails.
You can also change any of your contact preferences at any time, including telling us that you don’t want us to contact you for marketing purposes, by emailing email@example.com:
We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted by us for such purposes. However, we will retain your details on a suppression list to help ensure that we do not continue to contact you
We will never pass your personal information on to other organisations for them to use for their
own marketing purposes.
However, we may disclose your personal information under the following circumstances:
Marketing to Children
We are committed to protecting the privacy of the young people that engage with us through our website, fundraising events, marketing materials and communication lists.
Our fundraising events also request specific information about the age of participants. Anyone under the age of 16 must obtain parental or guardian consent before participating in an event organised by NYAS. Children aged 13 and under who want to participate will be required to provide a parent or guardian’s email address before engaging with us. We will then contact the parent or guardian to ask their permission to communicate with the child.
Keeping your personal information
We keep your personal information for as long as required to operate the service in accordance with legal requirements and tax and accounting rules. Where your information is no longer required, we will ensure it is destroyed in a secure manner.
Our website may contain links to other websites that are outside our control and are not covered by this Privacy Notice. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy notice which may differ from ours.